My role: Brand repositioning, strategic direction, digital strategy, content strategy, technical direction, message development, agency management and overall creative direction.
Credits: Fuse Interactive (site development)
My role: Creative concept, creative direction, copy writing, digital strategy, media negotiation, metrics and vendor management.
Credits: Socio Fabrica (Site dev), Pipeline Digital Media (Video production)
My role: Marketing strategy, digital strategy, agency management and content management.
Credits: Questus (site development)
My role: Strategic brand direction, brand strategy, creative vision, content development, photo and video shoot management, brand messaging, brand launch, product messaging, product specification and copy editing.
My role: Content development, product and brand messaging, specifications and product features and benefits.
My role: Agency management, marketing team management, product features and benefits messaging, photo and video shoot management, copywriting, timelines, update schedule and budgeting.